Web Works Education

Why Your College Needs SEO

2010-04-28T13:46:00.000-07:00

When I started hunting for a college, I didn't make my choice based on commercials I'd seen, mailings I'd received, or recruiters I'd met at college fairs. Instead, I thought of words that described the college experience I wanted, and I typed them into Google.

I didn't find anything.

Why? Because most university websites are not optimized for search engines.

Ken Lyons of Wordstream talks about this in his article, "Top SEO College Websites." He points out that many colleges rely on their brand to attract new students. That works if those prospective students start their search already knowing about your school's brand.

But what if that student is like I was? I wasn't looking for a brand, I was looking for a list of qualities and attributes, like: "creative writing BA," "small class size," "healthy cafeteria." Why didn't some combination of those keywords lead me to my perfect school? Not because it doesn't exist, but because the school hadn't made its website easy for search engines to crawl. And if a website is hard for a search engine to crawl, then the website doesn't show up in search results.

Read Lyons' whole article here.

- Alyssa Keysor
Web Works Education coordinator

GLOBAL STRATEGIES FOR SEARCH ENGINE OPTIMIZATION & WEB MARKETING

2010-01-12T12:03:00.000-08:00

What your school needs to know about online marketing!

http://seokingonline.com/2010/01/08/global-strategies-for-search-engine-optimization-web-marketing-5/

Why your school needs a blog

2010-01-06T13:43:00.000-08:00

http://seowizardry.ca/The_Wizards_Blog/the-importance-of-business-blogging/

If you school has not been actively blogging the recent and upcoming changes at Google indicate this is now the time to seriously consider implementing a blog. Read on for the importance of blogging for all types of businesses by Pete Hollier.

70 Usable Stats From The 2009 State Of The Blogosphere

2009-12-28T12:41:00.000-08:00

Read up on the newest Blogosphere Stats courtesy of Adam Singer.

"The annual state of the blogosphere report provided by Technorati always provides a ton of interesting information for bloggers, marketers and PR pros to use and reuse. My only issue with it is they make us read through pages upon pages of content to get at the good bits, and don’t provide a list of just the stats as a resource.

Well fear not, I’ve gone through the entire report for you and pulled out just the stats that I found compelling. These are useful for presentations, blog posts or even Tweets and are good all year: remember, we don’t get another one until late 2010."

http://bit.ly/8hl2q1

The Best and The Worst Identities

2009-12-22T08:29:00.000-08:00

"Brand New's" author Armin breaks down 2009 company logos to show what they think worked and what didn't.

"2009 has been a great year for Brand New, with a bottomless source of new and redesigned identities from around the world, and we’ve all had good fun critiquing them in sickness and in health. But it all comes down to this: The Best and Worst." http://bit.ly/8D2Iu0

A logo is a company's brand identity epicenter. It can sum up what you represent, who your audience is and how you want the world to view you. If you don't think your school's logo is accurately displaying your school, Web Works can redesign it or create a brand spanking new one for you! http://webworkseducation.com/

Chicago Domino’s Gets Social Media Right!

2009-12-21T12:06:00.000-08:00

http://www.theharteofmarketing.com/2009/04/chicago-dominos-gets-social-media-right.html

I’d like to introduce you to Ramon De Leon of Domino’s in Chicago. How I met Ramon is quite simple: Twitter. This morning I tweeted out Tom Martin’s latest post “Is Pizza Hut’s Twintern Job Post Ethical” and I got the following response from @DPZRAMON: “Could be just a publicity stunt for Pizza Hut. Why advertise in NYT? @tommartin is rt- that shows they don’t get it.”

More students go online to juggle pressures of work, family and college -- baltimoresun.com

2009-12-14T13:32:00.001-08:00

More students go online to juggle pressures of work, family and college -- baltimoresun.com

Posted using ShareThis

10 Tips for Creating Compelling Web Copy

2009-12-14T07:11:00.000-08:00

http://webdesignledger.com/tips/10-tips-for-creating-compelling-web-copy

You are the most important person in the world. Wow, I got you to read the second sentence. Your interest is now piqued and you want to read more. If you do read this article, you will learn exactly how important it is to create compelling web copy. Between you and me, most readers just scan, but if you find a way to hook them in the first sentence and reel them in on the second sentence, you have a good chance that they will read the third. They may even read the entire article.

People 'anxious' when cut off from internet

2009-10-13T12:00:00.000-07:00

http://www.telegraph.co.uk/technology/news/6307460/People-anxious--when-cut-off-from-internet.html

People are more likely to feel 'anxious' when cut off from the internet or their mobile phone than feel 'liberated', according to a survey.

Is Seth Godin Protecting Your Brand or Just 'Brandjacking' It?

2009-10-07T13:24:00.001-07:00

http://adage.com/digital/article?article_id=139261

Seth Godin wants to protect your brand from Twitter, for $400 a month. The prolific author, blogger, marketing guru, motivational speaker and founder of web service Squidoo this week launched Brands in Public, a new service which creates "unofficial" pages that aggregate ongoing conversations about brands on Twitter, YouTube and blogs.

3 Impressive Social Networking Trends

2009-09-09T11:55:00.000-07:00

http://blog.kwiqq.com/2009/03/27/3-impressive-social-networking-trends/

Recently Neilson produced a fantastic report (Global Faces and Networked Places) on Social Networks and its penetration in Europe and US. The report made several discoveries in connection to online community growth. What trends are you seeing yourself?

Schools going Paperless

2009-09-08T08:08:00.000-07:00

http://www.nytimes.com/2009/09/08/education/08mail.html?_r=1&ref=education

School districts are cutting back on the avalanche of paper sent home to parents, trying to exploit the Internet as a cheaper communication channel.

Do you think schools could eventually go completely paperless? Why or why not?

Colleges failing at SEO

2009-09-03T15:09:00.000-07:00

http://www.brafton.com/industry-news/colleges-failing-at-seo-$1324487.htm

Although many high school students researching colleges head to the web for information, most universities do a poor job of search engine optimization (SEO), according to research from WordStream.

The importance of proper optimization is crucial to your school's website visibility. Visit webworkseducation.com to see how we can optimize your school's existing site, or create a new one that potential students will find on the major search engines like Yahoo! and Google.

Welcome to the Web Works Education Blog!

2009-08-19T11:21:00.000-07:00

Thank you for visiting. More information coming soon.